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ACOPROT |
| JUNTA
DIRECTIVA |
| Manuel
Carranza |
Presidente |
| Jacques
Quillery |
Vicepresidente |
| Gabriela
Sobrado |
Secretaria |
| Luis
Gmo. Calvo |
Tesorero |
| Carlos
Lizama |
Director |
| Damaris
Arrieta |
Directora |
| Jorge
Monge |
Director |
| FISCAL |
| Luis
Medaglia, Fiscal |
| GERENCIA
GENERAL |
| Roberto
Morales Johanning |
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Apdo.
Poltal 916-1002
San José, Costa Rica
Tel (506) 2805375
Fax: (506) 2805347
Email: acoprot@racsa.co.cr |
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| SUPLEMENTO
EXPOTUR
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POST
CIRCUITS
SOUTH
NICOYA
PENINSULA
3
DAYS – 2 NIGHTS.
PRE
& POST CIRCUITS
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FRIDAY,
MAY 30TH
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| Departure
to Puntarenas by a scenic road.Boarding and transfer from the Ferry
Boat to Paquera. (Naviera Tambor or Ferry Paquera). |
| Upon
arrival to Paquera, transfer to Hotel Barceló Playa Tambor. |
| Lunch
& Check In at this beautiful All Inclusive Resort. |
| Visit
EL CHORRO Waterfall, free time to enjoy the beauty of this unique
place. |
| Dinner
and show sponsored by Barcelo Playa Tambor Hotel. |
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SAT,
MAY 31ST
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| Breakfast
& Check Out.
Transfer toward the bohemian
village
of
Montezuma
. |
| Check
In at Luz de Mono and El Sano Banano Hotels. |
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| Free
time to enjoy the hotel’s facilities a take some tours to Besando
El Mar Vineyard, Horseback Riding into the rain forest, Canopy Tour,
Cabo Blanco Natural Reserve and snorkeling at Isla Cabuya.Lunch
hosted by El Sano Banano Hotel. |
| TRADE
SHOW at Luz de Mono Hotel with the participation of the different
local tourist companies from Montezuma, Santa Teresa and Mal Pais. |
| Free
time to enjoy the excitement town of
Montezuma
with its bohemian bars and restaurants worthy of visiting. |
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SUN,
JUN 1ST
|
| Transfer
to
San Jose
. |
| On
the way, visit Ox Carts Factories in Sarchi. |

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NORTHERN
PLAINS & TORTUGUERO |
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4
DAYS - 3 NIGHTS
PRE
& POST CIRCUITS
FRIDAY,
MAY 30TH
Departure
to Grecia by the scenic old road.Visitation of the historical
Metal
Church
, the only one in
Costa Rica
built with 100% steel.Arrival to Sarchi: the cradle of crafts in
Costa Rica
.
Free
time for enjoy its marvelous souvenirs stores and admire the
artisans painting the typical oxcarts by hand.Departure to Bosque de
Paz.
Upon
arrival, nature walk with a naturalist tour guide to admire its rich
flora and fauna.Lunch at Bosque de Paz restaurant.
Second
guided nature walk around the botanical garden.
Departure
to La Quinta de Sarapiqui. Hotel Check In and free time to enjoy the
hotel facilities.Dinner at La Quinta.
SAT,
MAY 31ST
Departure
to Rio Danta Restaurant and breakfast.
Transfer
to Tortuguero by bus and boat. Guided tour by a naturalist tour
guide along the canals and rivers of this amazing ecosystem. Arrival
to Mawamba Lodge, check in and lunch.
In
the afternoon: Free time to enjoy the lodge facilities and admire
the rich biodiversity of the area.Dinner.
SUN,
JUN 1ST
Breakfast
and transfer to Pachira Lodge. Check in.Tour to Tortuguero Hill. A
lovely nature walk with a naturalist tour guide.Lunch at Pachira
Lodge.Site Inspection, visiting the different hotels of the area and
main
attractions
such as the Green Turtle Project and
the town.
MON,
JUN 2nd
Transfer
to San Jose.Arrival to
San Jose
.
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INTRODUCTION |
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Dear
Friends
The
fact that you are reading this is a tribute to your belief in
Costa Rica
as a tourism destination and EXPOTUR as a means to negotiate
packages for that destination.
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Since
last we met, the world has experienced tremendous change threatening
the sustainability of the Travel Industry as a whole. Barely
26 months ago, the future health of
tourism was impacted by a bleak panorama for world economics.
Less than 20 months ago the world was shocked and enraged by the
tragic events of
September 11th, 2001
.
Today
we meet in the aftermath of a War that spread doubt as to the future
world order and we stand at the brink of what might become an
epidemic forcing changes in our lifestyles and evidently our travel
habits.
Whatever
your position as to these past and ongoing events, the reality is
that much water has passed under the bridge of our Human Adventure.
The turbulence of these 'white waters' has also proven the bridge to
be stronger than imagined. The ties that bind the foundations of the
span from north to south and east to west,
also bind us in our journey towards the future.
It
is inevitable that we and our clients are unsure as to what the
future may hold in store for us and our Industry. That uncertainty
may fuel short term fears but as we plan towards the future, we must
keep in mind that above all other endeavors, the travel industry
goes beyond the mere aspects of geography and logistics.
Tourism
since its inception has always been a Globalized industry, reducing
the application of what has been called a 'newfangled' and often
misunderstood term into a mere characteristic of our business.
However, every once in a while, we may lose sight of the importance
of the travel industry and the role each of us play.
Our
industry deals with dreams and hopes and while these may change as
we mature amid turbulent times, what has been called a vulnerability
of our industry is rather one of its greatest strengths - we must
always dream and hope.
In
the greater sense, we are not only Wholesalers, Hoteliers, Tour
Operators, Airline executives etc...but rather we are mediums for
peace.
For
it is in the fulfillment and sharing of
our hopes and dreams that we build an ever brighter and
peaceful future. Shared understanding leads us to both respect of
our commonalities and bask in the glow of our differences.
During
these next few days, we meet in a quasi summit in which,
negotiations will be held to develop new, diverse and improved
travel products. Let us also get to know one another better so that
in the sharing of our time together we strengthen the bridges of
understanding!
Have
a great EXPOTUR
Regards,
Manuel
Carranza
President
ACOPROT
/ EXPOTUR
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Created
in 1985, EXPOTUR was devised as a catalyst to strengthen and
diversity the System of Distribution of the travel services of
Costa Rica
and
Central America
. As a result, over the past nineteen years, a large number of
international Wholesalers have attended EXPOTUR, to negotiate rates
and packages this Region.
The
above demonstrates the success of EXPOTUR to meet the goals we set
upon the inauguration of the first edition of the event. Each year
the average Latin American sales of participating “Buyer”
Wholesalers is in excess of US $9,000,000.00 and each year we
compete with many other destinations for a share of that market.
While
technology may impact the way we do business, it cannot substitute
the trust with which a client deposits in wholesalers and their
service providers, his or her expectations for a fulfilling and
memorable vacation. The System of Distribution and the Wholesalers
that form it are the cornerstone of a destination! We salute all
EXPOTUR participants and wish them a pleasant stay and successful
event.

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PRE
CIRCUIT
CENTRAL
& SOUTH PACIFIC
4
DAYS – 3 NIGHTS. |
PRE
CIRCUIT
GUANACASTE
-
NICARAGUA
4
DAYS – 3 NIGHTS.
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SAT,
MAY 24TH
Departure
to Jaco, Quepos & Manuel Antonio.Site inspection at
Jaco
Beach
.
Lunch
at Rain Maker project and TRADE SHOW with representation of Jaco,
Quepos, Manuel Antonio and Dominical.Transfer and Check In at host
Hotels in Quepos & Manuel Antonio.Special dinner and Show hosted
by Manuel Antonio Group..
SUN,
MAY 25ST
Optional
tours sponsored by local companies. Hotel Check Out and transfer to
Dominical, Palmar Sierpe and Osa.Special activity upon arrival to
Dominical sponsored by local companies.Check In at Villa Gaia Hotel
MON,
MAY 26TH
Transfer
to Sierpe by bus. Embarkation and boat transfer to Drake’s Bay.
Check
In at Marenco Lodge and free time to enjoy the special activities
sponsored by local tour.
TUES,
MAY 27TH
Transfer
to Drake’s Airport. Domestic flight to
San Jose
by Nature Air.Arrival to
San Jose
and Transfer to the Hotels.

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Saturday
May 24th
Land
Transfer from
San Jose
to Guanacaste via
Interamerican Highway North
. Arrival and Check in
at Allegro Papagayo Resort. Lunch at Allegro Papagayo . Transfer to
Tamarindo
Beach
for Trade Show and dinner at Cala Luna Hotel. Overnight at Allegro
Papagayo.
Sunday
May 25th
Breakfast
at Allegro Papagayo, checkout and transfer to
Nicaragua
via
Interamerican Highway
and Peñas Blancas. At
the border, you will be met by representatives of
Nicaragua
for sightseeing en route to La Mar Hotel for Lunch. Canopy Tour at
Mombacho Volcano, dinner and overnight in
Granada
.
Monday
May 26th
Breakfast
at Alhambra Hotel, tour of the city of
Granada
and
Island
tour. Lunch and visit to
Masaya
Volcano
National Park
. Transfer to and
overnight at Barcelo Montelimar & Casino.
Tuesday
May 27th
Breakfast
at Barcelo Montelimar and Casino, checkout and transfer to
San José
,
Costa Rica
for arrival in
San José
by 3:00 pm
.
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MOUNTAINS |
BIODIVERSITY |
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Four
distinct volcanic mountain ranges split the country down the middle
from the Nicaraguan border to
Panama
. Each range, of differing heights and ages, lead to diverse climate
zones within and around them.
The
Cordillera de Talamanca
, the country´s oldest and southernmost range, includes
Mt. Chirripó
,
Costa Rica
's highest mountain at 3.820 meters above sea level (12.533 feet).
The
Central
Volcanic
Range
features the Turrialba, Irazú, Barva and Poás volcanoes. In the
northwest is the
Tilarán
Range
, with an altitude that reaches 1.700 metres (5.500 ft) at the
Monteverde Cloud Forest.

Farther
to the northwest is the Guanacaste
Mountain Range, near the Nicaraguan border, this range
includes five active volcanoes; among them are the Arenal volcano, a
popular tourism attraction; Rincon
de la Vieja and Miravalles, the latter site to a
geothermal energy plant.
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As
a great treasure,
Costa Rica
has one of the richest ecosystems in the planet, with as much as 5%
of the biodiversity of the world. According to recent studies Costa
Rica has 205 species of mammals, 849 species of birds, 218 species
of reptiles and 130 fresh water species, without counting the more
than 9000 species of vascular plants discovered to this date.

These
species are distributed amongst the different ecosystems of this
country which range through Caribbean Tropical Rain Forests in the
central and southern highlands to colorful and dry tropical forests
in the north and pacific.
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AN
ERA OF DEVELOPMENT |
|
Costa Rica
has undergone vast product diversification and many ‘new’
regions of the country are now available for you to market
internationally. If the 80’s became known as the period of the
country’s diversification into eco-oriented travel, the 90’s
were characterized by an intense period of infrastructre development
and market access. In
1990 the country could boast 10.000 hotel rooms, by the end of the
decade, nearly 30.000
ro-oms became available for visitors to enjoy. The majority in
hotels of less than 70 rooms! Contemplating 75 weekly international
flights to the country, accessibility to principal markets has
increased to over 120 weekly flights provided by over 20
international airlines. Chartered and Scheduled flights from
North America
,
Europe
and
Latin America
afford the country an ease of access unique in the region. Ground
Operators have not lagged far behind, doubling their number since
1987 while car rental fleets and companies have flourished. |

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PROFILE
OF THE DESTINATION
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Costa Rica
is divided into seven “provinces”, all but one (Guanacaste,
whose capital is
Liberia
) have a capital city of the same name. Four of the capital cities
are located in the Meseta Central, (central plateau) that is home to
most of the country’s 3.5 million inhabitants. Five of
the provinces spread out from this meseta like spokes on a
wheel. The provinces are:
San José
: features a culturally rich and diverse national capital
Heredia:
Due north of
San José
, up to the Nicaraguan border.
Alajuela:
west of Heredia, to the Nicaraguan border, features
Volcan
Poás
National Park
Guanacaste:
the northwest part of the country. One of the most diverse regions
of the country, and the world, with cloud forests, active volcanoes,
national parks and long coastlines with a myriad of diverse beaches.
Limon:
The
Caribbean
coast of the country. Features banana plantations, several
biological reserves and national parks and a largely Jamaican-
rooted bilingual population.
Cartago:
Northeast of
San José
. Home of many of the volcanoes that enrich the soil of the meseta.
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COASTS |
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The
Caribbean
coast is smooth, with sandy beaches and small tides. Just over 200
km in length, its lowlands are characterized by swamps and
mangroves. There is an interacoastal waterway, with rivers flowing
through much of the eastern and northeastern parts of the country
and its forests.
The
west coast with just over 1000 km (600 mi) in length and its
lowlands are very different. Much of the coast itself is rugged and
rocky, and spotted with gulfs and peninsulas. The tides vary
greatly, and there are numerous islands offshore. Some of its
northern lowlands are tropical dry forests, which receive almost no
rain for several months of the year.

The
west coast is also the home of most of
Costa Rica
’s more popular resorts and beaches, from the posh resort areas of
Guanacaste in the north to the pristine Playa Manuel Antonio to the
south.
Two
of its peninsulas are particulary important; the
Nicoya
, separated from the mainland by a gulf of the same name, and the
Osa, separated by the Golfo Dulce. The Nicoya Península is hilly,
dry and dusty from December to April, and hosts some of the
country’s better beach resorts, as well as much of its cattle
farming. The Osa is the location of the
Corcovado
National Park
, one of
Costa Rica
’s most important protected rainforests.
The
country´s forests sometimes seem like the biological equivalent of
a cathedral; those giant tropical trees have the appearance of
columns, and the canopy they support holds a collection of epyphitic
vegetation, more complex than the paintings on the ceiling of the
Sistine Chapel. Mother Nature seems to work overtime in the tropics,
and the consequent diversity of forests has been classified by
biologists into a dozen different zones.
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NATURE |
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Costa
Rica mountains just over 25% of its territory in protected areas
between Private Reserves and public National Parks, Wildlife Refuges
and Forests Reserves that cover more than 1.1 million hectares (2.7
million acres).
Natural
History is usually defined as the study of nature and it habitats
including their ecology, distribution, classification and behavior.
This type of information is important for a variety of reasons:
Animal researchers need to know about natural history as backdrop
for the information on species they study; wildlife managers and
conservationists need natural history information upon which to base
their decisions about managing animal populations.

By
most criteria,
Costa Rica
has a good environmental record.Trough the establishment of a number
of conservation policies, the creation and maintenece of a
ecotourism promotion, the country is doing much to preserve its
environmental heritage.
Costa Rica
has a long history of interest in Biodiversity Conservation and
protected lands preserve healthy
variety of ecosystems in diverse regions of the country.
A
consequence of all the conservation efforts is that
Costa Rica
has become an excellent testing
and training ground
for tropical biologists and conservation research
programs. Conser-vation projects are often tried here first,
under what most program managers would consider almost ideal
conditions. If a project works in Costa Rica, it can then be put
into action elsewhere, in countries where conditions are more
difficult and, perhaps, less friendly towards
the concept.
Ecoturism
or ecotravel consists of travel
to exotic destinations
with the intent of , especially to admiring and enjoying wildlife in
relatively undisturbed, natural areas,as well as sharing indigenous
cultures. The development and increasing popularity of ecotourism is
a clear outgrowth of escalating concern for conservation of the
world’s natural resources and biodiversity.
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DEMOGRAPHICS
AND PSYCOGRAPHICS OF THE TARGET CONSUMER
TO
COSTA RICA
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PSYCHOGRAPHIC
PROFILE: |
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The
following is a compilation of information
available about the basics of consumers who visit
Costa Rica
.
Some of this information was provided by the Costa Rican
Association Professionals in Tourism,
Government of Costa Rica’s Tourist Board, United States
Tourism of Travel Authority and the
United States
Travel
Data
Center
.
Much of this information was the basis upon which the tourist
board designed its international
marketing campaign .
We wish to supply you with this basic
information as we feel
that is important for you to be aware of the target market and
target consumer as established by the Government entity through its
surveys, market investigations, and arrival investigations.
To
the extent that your efforts in marketing specific packages of the
region to your corresponding area, is supported by the country’s
marketing strategies, we will all meet with even greater
success.
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Looking
for new experiences, products or intercultural exchange Tend to be
experienced travelers.
Have
visited more familiar destinations in the
Caribbean
,
Mexico
, etc. The basic desire of experiencing life differently is the main
motivator. Active
vacationers and adventure travelers for whom
Costa Rica’s Bio-diversity, natural resources and friendliness of
its inhabitants constitute a worthwhile attraction
Key
forces driving the consumer choice
The
need to be closer to nature, a “back to basics” search,
continues to grow. Do
to the constant and surmounting pressures of modern life, people
need an escape, which is physical as well as psychological. Globalization
and the emergence of technologies such as cable, internet, etc. have
opened the frontiers for many people who are now exposed to the
scenery, nature and culture of other countries fostering greater
interest in visitation to new destinations. Conservation
and environmental issues that were once the preoccupation of few, is
now a mainstream behavior.
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UNITED
STATES MARKET: |
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Demographics
Over
the past few years the demographics of the established target market
has undergone slight changes. The basic known factors are the
following:
Demographic
profile:
Men
and women (slight skew towards men) 35
years plus (emphasis on
the 35 to 54 age group, married) Attended
graduate school or more Household
incomes in excess of $75,000
per year Primarily
residents of the states of California , Florida
, New York and Texas. Experienced
in international travel A
tendency towards the consumption of outdoor/nature products In
addition to the above information, Costa Rica Tourist Board surveys
reveal the following information about
United States
visitors to
Costa Rica
Reason
for visiting:
| 77.8%
for vacation and pleasure |
| 14.5%
business related |
| Travel
party: |
| 43.4%
traveling with family members |
| 31.2%
traveling alone |
| 19.8%
traveling with friends |
Frequency
of travel to
Costa Rica:
| 73.5%
visiting for the first time |
| 26.5%
visiting for the second or more time |
Principal
activities
| 65.5%
sun/sea/sand |
| 57.0%
observation of flora and fauna |
| 51.0%
hiking without a guide |
| 48.3%
bird watching |
Used
of pre-paid package:
| 37.7%
independent travel |
| 23.2%
customized package |
| 17.9%
individual travel |
| 14.6%
organized group |
Who
most influenced choice of destination:
| 50.2%
word of mouth |
| 15.0%
travel agency |
| 13.4%
read an article about the country |
Psychographics
In
difference to the standard analysis of a potential client
based on age, income and other demographic information,
consumer psychographic information tells us more about the clients
preferences and expectations. Simply put demographics is the
“Who” and psychographics is the “Why”.

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